Check out this recent article on how contractors and real estate firms are leveraging customer relationship management (CRM) software to help them improve the quality of their relationships to create new clients, more loyal customers and greater project opportunities. Also, hear how Sealcoating, a Boston, Mass contractor, is using CRM today:

Using Customer Relationship Data to Attract New Business

For more information about Sage CRM which Sealcoating is using today, visit http://na.sage.com/us/sage-crm