By Gabie Boko, EVP of Marketing, Sage North America
Businesses in the U.S. and abroad are optimistic about their prospects in 2015. The 2014 Sage Business Index revealed that business confidence among small and medium-sized companies has reached a four-year high.
American businesses have weathered the storm of years past and confidence in their own business prospects and the national economy has gone up, while doubts over the global economy linger.
But what does this improved confidence mean for U.S. businesses in 2015? To keep the global economy moving in a positive direction, small and medium-sized companies must keep growing and thriving. The majority of businesses anticipate revenue growth in the year ahead, and they are not hitting the brakes on hiring either—nearly half expect to employ more people next year.
American businesses plan to grow by reducing operating costs, increasing customer loyalty, using new marketing tactics and expanding their product or service portfolio. To make the most of their renewed confidence heading into 2015 and to continue to grow, small and medium-sized companies should consider a few different approaches.
At Sage Summit 2014 in July, Karl Rove, former deputy chief of staff and senior advisor to President George W. Bush, and Robert Gibbs, former White House press secretary and longtime advisor to President Barack Obama discussed how government policy affects business.
When asked what small and medium-sized businesses can do to work with government to be successful, Gibbs said, “For us to continue seeing the economy improve and consumer demand improve, we’ve got to do what we can to help small businesses hire more people, put people to work, [and] put cash in their pockets.”
Rove said, “Run for office [….] whether it’s your school board, or your town council, or your county commission, or your legislature, or Congress. [….] It’s valuable to have a small business experience help color the views and votes of our members of Congress.”
When it comes to small and medium-sized business, it’s not just business, it’s personal. Each business is unique and each has different priorities for 2015. At Sage we understand this and we do our best to support millions of customers and meet your individual needs so you can achieve your goals. Understanding your attitudes and the issues you face means we can better serve you, and that’s why we carry out the Sage Business Index each year.
Learn more about our findings at: http://na.sage.com/us/our-news/business-insights
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